For the last 15 months, the Edelman public-relations firm, led by seasoned political operatives, has been directing a campaign it calls “Candidate Wal-Mart.” The goal: Rescue the battered image of the world’s largest retailer.
With a combined fortune of more than $90 billion, the Waltons–the immediate heirs of Wal-Mart founder Sam Walton–are the richest family in the world. Until recently, however, they gave away little of their fortune.
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